I have written before about challenge monetizing mobile traffic. Facebook has been the most interesting company to watch as more than half of Facebook users log on using their phones or tablets. Half a year ago Facebook did not have any mobile revenue.
In the previous quarter mobile revenue was reported $150+ million, 14% of total advertising revenue.
This quarter Facebook has doubled it reporting $300 million (23% share of total revenue).
"Today there is no argument Facebook is a mobile company," said Zuckerberg during earnings call.
With more than half users using mobile devices I would expect mobile revenue to grow exceeding half of overall revenue at some point. Still with the size of the overall mobile advertising market of $4 billion Facebook share is over 10%, which is impressive considering 1/2 year Facebook was on the sideline.
In the previous quarter mobile revenue was reported $150+ million, 14% of total advertising revenue.
This quarter Facebook has doubled it reporting $300 million (23% share of total revenue).
"Today there is no argument Facebook is a mobile company," said Zuckerberg during earnings call.
With more than half users using mobile devices I would expect mobile revenue to grow exceeding half of overall revenue at some point. Still with the size of the overall mobile advertising market of $4 billion Facebook share is over 10%, which is impressive considering 1/2 year Facebook was on the sideline.
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