A year ago or so a survey revealed that around 20% of current BlackBerry users want an iPhone next. Switch from such to an iPhone is easy. Apple's iCloud will make it hard to switch from iPhone to a competing platform. Very few iPhone users want to leave, but imagine some would. Will you be able to access your data and files in the iCloud using Android or Windows Phone after leaving Apple galaxy? Keep dreaming. Just like music purchased on iTunes can be only be played on Apple hardware and software, the iCloud will tighten the rope around user's neck even more making sideways moves painful.
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