Facebook “featured stories” to monetize mobile traffic before IPO

In the SEC filings Facebook warned on the absence of monetization of the mobile traffic today. We did not wait for too long to read about “featured stories” - articles in the news feed as a way to make money in the mobile frontier.

BusinessInsider article said: Facebook Wants Mobile Ads To Go Live Before Stock Starts Trading
I am looking forward to better understand details and comment as they become available.