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March 8, 2012

Google Plays to Confuse Android Market Users

Confused with the title? That’s what happens when branding change of something that is globally popular. If you go today to Android Market on the web you will be redirected to Google Play. What can you do today on Google Play? Buy books, music, movies and Android apps as you used to on Android Market.

The question I want to ask Jamie Rosenberg from Google is what resonates better with their target audience: Play or Market? What is clearer to the user who goes and buys a book or a movie or an app: Market or Play? To me the answer is obvious.

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