As expected more users click on mobile ads (we do not know
how many accidently) and mobile ad impressions continue to grow. For example, 2013
in the USA 1/3 of all paid search clicks were mobile but the spend was ¼ of ad
budgets. Cost per click actually fell YoY about 8%.
Google and Facebook has mobile as billion dollar business,
but it continues to be less lucrative
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